How Much Does a Pitch Deck Design Cost? Details Inside

People spend hundreds of thousands of dollars creating their pitch decks. They often don’t even realize how much they should spend crafting those decks.

Many startups, entrepreneurs, and even established businesses know they need a pitch deck but have no clue how much it costs, how much they should spend, or who they should hire to create one.

Don’t worry—this blog is here to guide you. You’ll discover the pitch deck design cost, what to expect if you hire a professional, the right questions to ask, and how to make the most of your investment.

Let’s dive in!

Nobody shares their pitch deck pricing publicly

Let me explain why you rarely find pitch deck pricing listed openly online. It's not about secrecy but practicality. Here's why:

Every pitch deck is unique

The pitch deck’s cost depends upon many factors, like business model, industry, and specific requirements.  A one-size-fits-all price would never do justice. For example, if you're in tech and need a perfect pitch deck with detailed data analytics and complex visuals, that will require more time and expertise, driving up the cost.

But if you're a small start-up with a straightforward business idea, designing costs and content requirements might be less, which might be more affordable and quick.

Custom requirements need custom quotes

A winning pitch deck is tailored to your vision, goals, and audience. A professional pitch deck designer or consultant calculates costs based on the effort and expertise needed. The average designer's hourly rate ranges from $25 to $115.

For instance, if you need a pitch deck for investors, it must be designed with specific details to attract them. On the other hand, if you're creating a pitch deck for stakeholders, the tone, style, and design will be entirely different.

Each requirement and customization influences the cost.

Misinterpretation of prices

Suppose we mention "Pitch deck at just $500," people might expect everything for that price, which isn’t possible with different needs and customizations. A low cost might seem like low quality, while a high price could scare people off. That's why it’s better to discuss pricing based on what they need.

Market competition

Let's refine this with an example. If we mention on our website, "Pitch deck design services at just $1,000 for startups." For most startups, it's possible to create a decent pitch deck within that tight budget, and this strategy might work for a while. But here's the issue—competitors would know our strategy.

What would happen next? Another competitor might advertise, "Pitch deck design services at just $990 for startups." This could spark a price war, impacting:

• Price privacy: Your work's value and effort lose exclusivity.
• Market saturation: Focus shifts to cost-cutting over quality, eroding trust.

This is why openly sharing prices can lead to unnecessary competition and devalue the true worth of your service.

Evolving needs

When you refine your pitch deck or introduce new elements, the scope of the project changes, which directly impacts the final cost. For example, suppose your initial pitch deck plan includes 10 slides covering the basics—problem, solution, market size, and financials.

Later, you decide to add detailed competitor analysis or a deep dive into your product roadmap. This increases the number of slides and the work involved, which raises the cost.

That's why most professionals avoid publishing pricing online—it's too variable. However, we want to make this easier for you. If you drop me an email below, we'll send you a detailed pricing breakdown tailored to your needs. It's the best way to ensure you get accurate information and make an informed decision.

Your pitch deck pricing depends on factors like

When it comes to pitch deck pricing, there's no fixed formula. The cost is influenced by various factors that determine the time, effort, and expertise required. Let me break down the key factors that affect the cost:

1) Complexity of business model

A simple service-based business is much easier to explain than a tech startup with intricate revenue streams or cutting-edge solutions. The more complex your business model, the more work it takes to create a winning pitch deck that clearly explains it.

2) Target audience

Who you're pitching to matters a lot. A perfect pitch deck for angel investors might focus on storytelling, while one for venture capitalists may require extensive data and financial projections. Each audience demands a tailored approach, which affects the pricing.

3) Level of customization

Pitch deck templates are cheaper but lack uniqueness. A fully customized pitch deck with personalized branding, designs, and tailored visuals will cost more because it takes more effort to create.

4) Design quality and visuals

A basic deck might use simple slides, but high-quality ones often incorporate advanced graphics, animations, or 3D visuals. These require specialized tools and professional pitch deck designers, which increases the cost.

5) Research and data integration

If you want your own pitch deck to include in-depth market research, competitor analysis, or custom financial projections, that's an additional layer of work. It's not just design—it's strategic input that takes time and skill.

6) Revision and feedback cycles

A well-polished and compelling pitch deck often goes through multiple revisions. Each feedback loop, design change, or reworking of slides adds to the overall time and cost.

7) Time and resources

If you want your pitch deck ready in just a few hours or days, the price for quickly crafting it can be higher than the average starting price. Similarly, if you need your pitch deck to look more professional and require advanced design, the extra resources and efforts involved may increase the cost compared to standard pitch deck design options.

8) Number of pitch deck slides

Simply put, "The more slides, the higher the cost." More slides mean more effort, resources, and content creation. So, the greater the requirements, the more your cost will vary.

Pitch deck pricing questions to ask your consultant

You're paying for their expertise, so you have every right to be fully informed. Don't hesitate to ask the following questions to ensure you understand what you're getting, avoid misunderstandings, and get the best value for your money:

1. What is included in the pricing package?

Don't hesitate to ask your consultant exactly what's covered in the pricing package they're offering. Ask if the package includes:

• Full pitch deck creation or pitch deck from scratch
• Pitch deck content creation and research
• Professional presentation designs and custom visuals
• Custom pitch deck templates
• Revisions and feedback rounds
• Advanced features like animations or interactive slides
• Freelance designers or dedicated, experienced providers

This question ensures you understand what you're paying for and avoid unexpected costs later.

2) How many reviews or revisions are included?

A well-crafted pitch deck is error-free, and achieving that often requires multiple rounds of revisions. Make sure to ask your consultant if revisions are included in the package. If they are, clarify:

• How many rounds of revisions are offered
• What resources will be used during the revision process
• Who will review and refine your deck (e.g., a presentation designer, content strategist, or industry expert)

This question is crucial because it gives you clarity on how much back-and-forth you can expect. It also ensures your pitch deck aligns perfectly with your vision without the risk of incurring additional fees for additional changes.

3) Can you provide samples of past work?

Seeing their previous work helps you assess their style, quality, and experience. Importantly, it's not just about how visually appealing their designs are—it's about whether they can craft a narrative that aligns with your business vision and objectives.

Here's what you should focus on when reviewing samples:

• Does their work align with the tone and branding you envision for your pitch deck?
• Is the messaging clear, concise, and engaging?
• Have they created decks for businesses in your sector or similar industries?
• Do they create starter investor pitch decks?
• Can they create a cohesive, compelling story that resonates with investors or stakeholders?

Asking for samples gives you confidence in their ability to deliver a pitch deck that meets your expectations.

4) What is your typical turnaround time?

Creating a pitch deck is time-consuming and can take anywhere from a few hours to several weeks or even months, depending on the complexity of your business and the consultant's workflow. To avoid last-minute surprises, clarify the turnaround time upfront.

Ask your consultant questions like:

• What is the standard timeline for pitch deck creation?
• Can the process be expedited if needed, and what would the additional cost be?
• How are milestones or drafts shared during the creation process?

Having a clear timeline ensures you'll have your pitch deck ready before your presentation. It also helps set realistic expectations and ensure on-time delivery of your pitch deck.

Let our consultants help you develop your pitch deck

Most investors make their final decision looking at your presentation. While it's always a strong idea that matters the most, a pitch deck must do a great job delivering it to investors. You’ve already got a great idea, how about we partner and help you deliver it to your investors?

Why PlanGrowLab? As a leading business plan consulting firm, our pitch deck experts have already built hundreds of pitch decks for our clients, helping them raise over $42M. With us, it’s not just about pitch deck creation. We can help with your business plan, financial projections, or even connect you with SBA lenders in our network.

So whether you’re a startup looking to raise seed funding or an established entity planning expansion, we’ve got you covered. Let’s get on a free 30-minute consultation call and discuss the future of your business. Totally risk-free, no strings attached.