Meet the team behind the scenes

We’re a group of passionate planning pros who love helping entrepreneurs like you turn great ideas into action plans, making sure you have the support you need at every step of your business journey.

Message from our founders

Starting a business is an exciting journey; it was for us and, indeed, for you as well. However, things aren’t always easy; they may get challenging and overwhelming.

We've been there ourselves, so we're passionate about helping entrepreneurs like you succeed. With over a decade of experience in the business planning space, we understand what it takes to turn an idea into a thriving business.

At PlanGrow Lab, our mission is to make the process of business planning as straightforward and effective as possible.

We believe that every entrepreneur deserves a solid plan to guide their journey, and we're here to provide the support and expertise you need to make that happen.

Let's work together to bring your business vision to life.

Vinay Kevadiya & Kaylee Philbrick-Theuerkauf

Founders, PlanGrow Lab

Our Founders

CEO Vinay kevadiya

Vinay Kevadiya

Vinay Kevadiya co-founded PlanGrow Lab and is the driving force behind tools like Upmetrics and Bizplanr. With over a decade of experience, Vinay has helped countless entrepreneurs build successful businesses.

In 2019, he co-founded Upmetrics, now a go-to platform for over 110K entrepreneurs in 195 countries. Vinay later joined forces with Kaylee to launch PlanGrow Lab, continuing his mission to make business planning accessible and effective for all.

Kaylee philbrick

Kaylee Philbrick-Theuerkauf

Kaylee is the co-founder of PlanGrow Lab, dedicated to helping entrepreneurs create business plans that reflect their unique vision.

With over 8 years of experience from The Exceptional Plan, she has guided countless business owners through planning challenges, ensuring they have the tools and support they need. At PlanGrow, Kaylee combines expertise with a personal touch, making business planning both accessible and inspiring.

Our Value System

Our users are at the core of our value system, and the rest follow.

client centric approach

Client-centric Approach

We design our services around the specific needs of each client, ensuring that every business plan is a perfect fit.

result orientation

Result-orientation

Our plans are not just documents—they are strategic tools designed to achieve tangible results.

Continuous improvement

Continuous Improvement

Our commitment is to offer the most innovative and effective solutions in business planning.

Let experts plan for your business

Partner with an expert writer to develop your business plan

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