Business Plan Template

Why choose our business plan template?

If you’ve ever read or thought of writing a business plan, you might know how challenging it is to structure, gather resources, and format it properly.

On top of that, making it look professional makes it even more demanding. That’s where our business plan template comes in and takes care of all that for you.

From structuring to designing it to look professional, and from formatting to writing content, our business plan template can customize your business plan effortlessly.

What’s more impressive about this business plan template is:

1) Pre-structured for clarity

You don’t have to figure out what to include. The template comes with all the essential sections, making your plan clear and organized.

2) Easy-cut-edit

You can quickly add your business details and tweak the content without worrying about formatting—it’s flexible and easy to personalize.

3) Professional design

A well-formatted, sleek design makes your plan look polished and credible—perfect for impressing investors or partners.

4) Time-saving solution

Why spend hours on layout and structure? The template handles it for you, letting you focus on your business strategies.

5) Investor-ready format

It follows industry standards, ensuring your plan covers what investors expect and boosts your chances of securing funding.

6) Easy to use

You don’t need to be a pro to use this template. It’s simple, intuitive, and easy to use with step-by-step guidance.

7) Zero cost

Why spend hundreds on a business plan? This template gives you a professional layout without spending a single penny.

What elements are included in the sample business plan template?

You might assume this free business plan template is basic or only fit for small businesses. But don’t make that mistake.

It’s packed with all the essential sections—from executive summary to market analysis and financial projections to the appendix. It’s not just a simple business plan template; it’s a powerful tool designed to help you build a winning, investor-ready plan effortlessly.

Here’s a quick overview of each section included in this free sample business plan template:

1) Executive Summary

It’s a short version of your business plan that gives a complete overview in one or two pages. Although it’s written last, it’s placed at the beginning. This section includes:

• Business name
• Mission statement
• Market opportunity
• What you offer & why it matters
• Financial projections outlook
• Capital request (if any)

2) Company Description

The company description defines your business identity. It explains to your audience who you are and what makes you special. Moreover, it’s included to give readers a clear understanding of why your business exists and what your company stands for.

Here’s what the company description section includes:

• Legal structure
• Location
• Business owners
• Background history
• Vision & core values
• Objectives

3) Market Analysis

In this section, you need to include information on your market size, growth potential, and opportunity. Shows you’ve studied your industry and customers to prove your business can thrive in the current market.

It includes the following elements:

• Target market
• Market size and growth potential
• Current opportunity
• Competitors
• Recent trends
• Regulatory requirements

4) Products and Services

The products and services section highlights what you offer, what unique features your product or service has, and what problems it solves. This section should highlight how your product or service will generate revenue and how your offerings meet customer needs.

The key aspects covered in this section are:

• Product/service overview
• Benefits and USPs
• Pricing strategy
• Production process
• Current demand
• Future expansion

5) Marketing and Sales Strategy

The marketing and sales strategy section describes how you plan to attract and retain customers. It helps readers better understand your approach to promoting and selling your product or service.

Here are the key elements of marketing and sales strategy:

• Target audience
• Promotion plan (e.g., social media, advertising, content strategy)
• Customer acquisition
• Sales channels (e.g., direct sales, partnerships, online sales)
• Customer retention

6) Organization and Management Team

The organization and management team section outlines your business structure, leadership, and key team members. It’s included in the business plan to show investors and stakeholders who run the business and how it's managed efficiently.

This section includes:

• Business structure
• Leadership team
• Key personnel
• Legal aspects
• Advisory board members (if applicable)

7) Financial Projection

The financial projection section outlines your business’s future financial performance, which is why it’s included in the template. It helps readers assess your business’s profitability and growth potential.

The financial projection section includes:

• Revenue forecast
• Expense projection
• Profit & loss statement
• Cash flow statement
• Balance sheet
• Break-even analysis

8)  Funding Request (If required)

The funding request section is included in the template for businesses seeking external financing. It helps readers understand how much funding you need and how you’ll use it.

The key elements included in this section are:

• Funding amount
• Use of funds
• Funding type
• Repayment plan
• Future financial plans

9) Appendix

The appendix section is included in the template to provide supporting documents and detailed references that strengthen your business plan. It helps validate your claims with concrete evidence and make your plan more credible.

Here’s what you should include in the appendix section:

• Resumes
• Legal documents
• Market research data
• Permits
• Charts
• Financial documents

Get expert help writing your business plan

You’re now ready to craft your business plan with ease using a free business plan template. All you need is to download the business plan template and get started.

However, after downloading, if you feel stuck anywhere across your business plan writing, you may get in touch with our experts.

Our experts at PlanGrow Lab have experience writing business plans for multiple industries and have helped hundreds of businesses raise millions. Share your email address or book your free 30-minute consultation call, and our expert will guide you through the complete business plan writing process.

So, why wait? Start planning today!