Business Plan Conclusion Guide (With an Example)

You’ve spent hours writing your business plan—it’s full of great ideas, solid strategies, and accurate financial charts that could impress anyone.

But then, you end up with a weak, uninspiring conclusion. And suddenly, all your hard work lost its impact. *Bummer* 

So, if you don’t want to burn out at the end, your conclusion needs to be strong, clear, and memorable, that seals the deal.

Wondering how to get it right?

This blog will walk you through all the essentials you need to craft an impactful business plan conclusion. But first…

How to write a business plan conclusion

Here are the steps to create a strong, memorable business plan conclusion:

1. Pick the right place for your conclusion

Before writing, decide the right place where your business plan conclusion fits best based on your target audience.

• For investors or lenders: Include a concise version of your conclusion right after the executive summary to capture their attention early.
• For internal use or stakeholders: Position the conclusion at the end of your full plan to wrap everything up after presenting detailed sections like market analysis and financial projections.

2. Focus on the essential elements

The conclusion of your business plan isn’t a place for every detail. But it’s a highlight of the most important aspects of your business plan. The content should vary depending on the purpose of your business plan.

For instance, if you’re a new business seeking initial funding, your conclusion would cover the following key points:

• Financial needs
• Business value
• Target market
• Competitive advantages
• Marketing strategy
• Financial projections
• Launch plans

However, if you’re an established, small business looking to expand or creating this plan for internal use, consider summarizing the below-mentioned points:

• Mission statement
• The problem your business solves
• Market research and growth data
• Background history and milestones
• Financial plan summary
• Future goals

While these are useful insights to consider, you don’t have to outline everything in your conclusion.

Focus on your reader’s perspective and prioritize the information that will capture their interest and enthusiasm for your business. Tailor your conclusion to their interests and needs.

3. Restate your business goals

When you summarize the above key components in the conclusion, make sure to state the purpose of your business and what you’re working toward clearly.

Remind your readers of what drives your business and most importantly what you aim to achieve. Whether it’s being a market leader, presenting innovative solutions, or attaining sustainable future growth.

Try to keep it simple yet focused. Give a bigger picture of your goals and objectives while highlighting how your business is positioned to reach them. This will fortify your vision and give readers a well-rounded view of where your business is headed.

For example, if you’re pitching your tech startup to investors, you could restate your key idea like this:

“Our goal is to become the top provider of AI-powered productivity tools for small businesses, letting them save valuable time and enhance efficiency by 30% within the first two years.”

This kind of statement works because it’s more focused, specific, and measurable. It clearly conveys the business’s purpose and growth objectives.

4. Reiterate the opportunity

Once you’ve decided on the right placement and details to be included in your conclusion, it’s time to showcase the value your business brings.

Briefly explain the problem you’re solving and highlight how effectively your business provides the solution. This will help you make it clear why your business is worth investing in or supporting.

Instead of saying, “We create mobile apps,” you could say something like this:

“We’re helping small businesses grow by delivering custom mobile apps that drive engagement and increase sales by 25%, helping them grow faster in a competitive landscape.”

In short, the business plan conclusion is your chance to show why your business matters. This will even help potential investors see the opportunity and get excited about what you’re offering.

5. Be specific about your ask

Your business plan conclusion would be the perfect place to specify your ask—what you’re looking for and how it will help you grow your business.

Whether you’re seeking partnerships, funding, or other resources to scale your business, be clear and transparent about your ask. Leave no room for your audience to guess, speak out exactly what you need and why it matters.

For instance:

• If you want to attract investors, clearly articulate the amount of funding you’re seeking and how it will be used.
• If you’re looking for partnerships, state what kind of support or collaboration you need.

Remember, the key is to keep it clear and concise, yet confident. Because it’s important to ensure your ask aligns with the goals and opportunities you’ve presented in your plan.

Further, this will let you reinforce why their support will contribute to your business’s growth and success.

6. Guide your readers to take action

The way you wrap up your conclusion is key; it’s your last opportunity to make a good impression on your target audience and be confident about your unique business idea.

Drafting a strong closing statement ties everything together and ensures your message sticks with readers long, even after they’re done reading.

So, your final words must capture the true essence of your business plan and leave a lasting impact you want to create. Doing this will motivate your readers to take the next step, whether it's partnering, investing, reaching out, or supporting your vision.

Here are some ideas for a bold, inspiring closing statement:

• Together, we can reshape the future of fitness.

• Let’s work together to turn this great vision to life.

• This is just the start of something amazing.

Make your closing line count. Keep it simple, positive, and aligned with the rest of your plan.

7. Review, refine, and finalize

After writing your conclusion, take some time to go through it carefully. Check for any grammatical or spelling mistakes and make sure it flows smoothly.

And if you want to ensure your conclusion is polished and impactful, ask yourself:

• Does it summarize the key points effectively?
• Is the tone confident and engaging?
• Does it include a clear call to action?

If yes, you’re good to go!

If not, keep it focused and to the point. Remove anything that doesn’t add value. The goal is to make your conclusion sharp and convincing.

You may even ask your business partner, a friend, or a colleague to review it. A fresh perspective might spot something that you’ve missed or let you know if your message is coming across clearly.

If needed, refine it and ensure your conclusion is sharp and ready to impress.

Why is the conclusion crucial in a business plan?

When you write a business plan conclusion, it’s not just the ending, it’s much more than that, as it:

• Leaves a lasting impression: It’s often the last section that anyone will read, making it the final opportunity to leave a strong impact.
• Brings everything together: Business plans cover a lot of things, but the conclusion ties it all up neatly. It’s like a recap of the best parts.
• Builds confidence: It reassures readers of your business’s potential and feasibility by highlighting strengths as well as opportunities.

• Encourages action: An impactful conclusion motivates readers to take the next step, whether it’s securing funding, building a partnership, or gaining internal buy-in.

Business plan conclusion example

Now, let’s take a closer look at a practical example of a business plan conclusion to help you better understand how to conclude a plan with a bang.

Here’s an example of AquaPure Systems, a water purification company committed to providing clean, safe drinking water to communities and businesses worldwide.

Final thoughts

Now that you know how to structure your business plan conclusion and have a clear example to follow, it should be much easier for you to conclude your plan.

However, if you need some extra guidance to finish your conclusion that stands out, our business plan consultants from PlanGrowLab can help!

Our team of experts will guide you to create a professional business plan that ends with a powerful conclusion tailored to your vision and goals. So, don’t wait; take a step closer to your business success today!